Recently the new of young Indians who are under the age of 35 years are accounted to use 89% of India’s OTT videos is steaming throughout the nation. It has been also reported that in the Tier 1 cities there are 36% of the users are watching videos. The statement has been supported by the Counterpoint Technology report on Tuesday that the videos are streaming in the overall market and are done by the age group within 16 to 35 years of age. Among them, it has also been reported that 79 percent of them are male rather than female. Adding to that they have also reported that these age group peoples are spotted living in one of the top five metropolitan cities of India.
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As per the report by the Counterpoint they have claimed that the videos which are steaming are led by the Hotstar. Hotstar has become a popular platform among the rest in terms of sports and content partnership. Apart from Hotstar, the other popular sites are Amazon Prime Videos, SonyLiv, Netflix, Voot, Zee5, Eros Now and many more. It has been noticed that the subscription-based market is speedily growing. This steaming platform is highly dominated by the idea of advertisement. These advertisements are driving a huge amount of revenue from almost all the OTT videos. According to a report it has been proved that apart from the Amazon Prime Video and Netflix all the rest are highly supported by the advertisement.
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It has been observed by many that in the present scenario young India is a part of the highly competitive market of the OTT. All the platforms are now greatly focusing on how to improve the price, creativity in terms of content getting very much motivated and lastly, the growth in partnership is extremely recommended. Do we know what all is adding to this? It’s simple, the low-cost mobile data and inexpensive smartphones that each one has today. These two things have highly channelized the video content consumption in India presently.