Adidas- Ivy Park Collaboration Is The Sports Collection
Adidas- Ivy Park collaboration is breaking the internet. American fashion designer and the label of the prestigious House of Deréon and Miss Tina by Tina Knowles fashion brands Tina Knowles shared on Instagram about Adidas- Ivy park collaboration. Ivy Park is owned by the American singer, songwriter actress and philanthropist Beyonce. Beyonce is the daughter of Tina Knowles.
Ivy Park is an activewear clothing line co-founded by American singer Beyoncé and Sir Philip Green, introduced in 2016 A joint venture of the singer and Topshop was officially announced in October 2014 and operated under the company Parkwood Topshop Athletic Ltd. They collaborated to make the Adidas- Ivy Park in 2020
Beyonce said to an interview with Elle, “ I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. she said
“I would think about my little sister and how I was her hero. I would look at the beauty around me, the sun shining through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park.”
Adidas has its roots in Germany but they are a truly global company. Around the world, they employ over 59,000 people. Employees from about 100 nations are working at their global HQ in Herzogenaurach, Germany – the ‘World of Sports’. In 2019 they produced over 1.1 billion sports and sports lifestyle products with independent manufacturing partners worldwide and generated sales of € 23.640 billion. These numbers alone can easily suggest that Adidas is quite a large and also multifaceted organization. True.
Adidas- Ivy Park collaboration already sold out in hours after launching.