Apple and Nike joined hands for the first time and today released the new Apple Watch Sport Band for 2020 Pride. The new bands are available to order today from the Apple Store. The bands match new watch faces coming in watchOS 6.2.5.
Apple and Nike supporting LGBTQ organizations:
Apple revealed two new Apple Watch bands and matching faces on Monday, celebrating Apple and Nike’s loyalty to Pride and LGBTQ representation. “Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe and able to be yourself, and you’re able to be loud,” Elle said. “I think everyone involved with LGBTQ organizations have done a great job in shifting our programs and outreach to a virtual format. We want to keep our momentum going and ensure everyone has access to resources just as they would have pre-COVID.” source from Apple newsroom.
Apple Watch Pride Edition:
The new Apple Watch Pride Edition Sport Band boasts a distinctive vertical stripe rainbow design. Meanwhile, a second new band, the Apple Watch Nike Sport Band, has also been reimagined for Pride. Both 40mm and 44mm Pride Edition Sport Loop and Nike Pride Edition band retail for $49.00. Durable and robust, yet surprisingly soft, the band drapes elegantly across your wrist and feels comfortable next to your skin.
Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including Encircle, Gender Spectrum, GLSEN, PFLAG, SMYAL, The National Center for Transgender Equality, The Trevor Project in the U.S., and ILGA World internationally release in Apple Newsroom. To know more technology news click here.