Once again Beyonce has fascinated her fans with the newly released photographs of her clad in the new Ivy Park X Adidas collection which is set to release later in this week. This is not the first time that Beyonce is doing a collaboration with Adidas. But this one seems to be unique and eye-candy.
Entitled as ‘This is my Park’ she revealed her brand new venture with Adidas through her official Instagram page. Titled as “Drip 2” the new collection shall include apparel featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, and accessories. Also, the latest collection will be available exclusively on adidas.com and the adidas app on Oct. 29 and in select stores on Oct.30.
The second collaboration of Adidas with Beyonce turned out profitable!
According to the reports, the first drop was a success and sold out the first day and for good reason. The clothing line, which features unisex clothing and promotes body positivity, inner beauty, strength and resilience has garnered many fans over years. And with Beyonce the brand has achieved a more wider fans and followers.
Beyoncé, being the sole owner of IVY PARK, is also one of the first Black women to be the sole owner of an athleisure brand. Last year, adidas and Beyoncé introduced the first adidas x IVY PARK collection, which went on sale in stores and online earlier this year on Jan. 18, 2020. “It is a dream come true to re-launch IVY PARK as the sole owner,” Beyoncé said last year in a press release. She also appreciated the added effort of her team in making this venture a grand success.