Johnson and Johnson to stop selling talc baby powder in Canad and the US. The market had fallen in the track of “Misinformation” on product safety amid legal challenges. The company made the announcement Tuesday. It refuted declarations that the powder is able for health problems.
Johnson and Johnson official Statement:
“Demand for talc-based Johnson’s Baby Powder in North America has been declining due in large part to changes in consumer habits and fueled by misinformation around the safety of the product and a constant barrage of litigation advertising,” J&J said in a statement.
Johnson and Johnson faces about 19,400 cases alleging its talcum powder caused users to develop ovarian cancer, through use for feminine hygiene, or mesothelioma, cancer that strikes the lungs and other organs. Scientists in those trials testified that they found asbestos in samples of the product.
The company argued that its product was asbestos-free. Talc often mined near asbestos, but since the 1970s, talc used in all consumer products has required to be asbestos-free. J&J spokeswoman Kimberly Montagnino said the company doesn’t plan to settle any of the lawsuits and “will continue to defend” the product vigorously.
The company announced it was permanently discontinuing about 100 products, including Johnson’s Baby Powder, which will only hit sales in the US and Canada. It will continue to sell its products in other markets.