Kevin A Mayer is an American businessman and the chief executive officer of TikTok. Before he was appointed TikTok CEO, Mayer was the Chairman of Direct-to-Consumer & International division of The Walt Disney Company.
Kevin A Mayer in Disney:
Kevin A Mayer led the successful launch of the Disney+ streaming service in November but in February was passed over as Disney’s new chief executive. Mayer is currently chairman of the entertainment giant’s direct-to-consumer and international segment, including Disney+, Hulu and ESPN+, making him one of the highest-profile American executives to move to a Chinese company.
TikTok is a video-sharing social networking service owned by ByteDance, a Chinese company founded in 2012 by Zhang Yiming. It used to create short dance, lip-sync, comedy and talent videos. TikTok, which allows users to create short videos with special effects, has become wildly popular with U.S. teenagers doing viral challenges that pair dances with music clips from the app’s library.
Expectations Mayer in Tiktok:
“Kevin’s wealth of experience building successful global businesses makes him an outstanding fit for our mission of inspiring creativity for users globally,” Zhang said in a release. “I’m excited to help lead the next phase of ByteDance’s journey,” Mayer said in the statement. ByteDance owns TikTok, whose kaleidoscopic feeds of 15 to 60-second video clips feature everything from hair-dye tutorials to dance routines and jokes about daily life. Mayer will definitely bring Tiktok to is top position soon is the expectation from ByteDance.
TikTok app has been downloaded about 1.9 billion times worldwide, including 172 million downloads in the United States, according to Sensor Tower, an app data firm. And its surging popularity has increased during the pandemic. In the first quarter of this year, it was downloaded 307 million times, more than any other app in the world, according to Sensor Tower data.