Nike announced 30,000 pairs of Air Zoom Pulse shoes and 95,000 soccer socks to health care heroes fighting the COVID-19 outbreak on the front lines.
Nike’s global apparel donation is worth over $5.5 million. Nike touted the Air Zoom Pulse as the company’s “first shoe designed for the health care athlete, an everyday hero,” in a statement announcing the news.
Watch: Nike Shoes to take a philanthropic Move
The shoe’s fit, cushioning and traction systems touted as being designed to keep the foot secure in hospital settings. The boots themselves designed with considerations from medical professionals at Oregon Health and Science University and Doernbecher Children’s Hospital in Portland, Ore., in mind.
“From one athlete to another, Nike athletes recognize the physical and mental resilience of health care athletes,” the brand said, saluting the critical role of health care heroes in the global fight against the novel coronavirus.
Nike has partnered with the nonprofit Good360 to donate the shoes in the U.S. and local organizations in Europe to distribute the shoes overseas. The shoe donation is part of the brand’s most significant pledge to give away over 140,000 pieces of footwear, apparel and equipment globally amid the pandemic.
Nike, with its recent launch of Air Jordan Retro 5 “Fire Red,” has reached its hiatus and now with its donation activity, they are creating a model to the society.
About 95,000 pairs of soccer socks with “mild compression” will also be given to health care personnel in New York City and Los Angeles through Good360.
The 30,000 shoes will distribute in hospitals and health care systems in New York City, Chicago, Memphis and Los Angeles, as well as the Veterans Health Administration. Another 2,500 pairs of the kicks will donate to hospitals in Barcelona, Berlin, London, Milan, Paris and Belgium.