Pierre Cardin, the Italian-born French designer who went from the world of bespoke high fashion, making a revolutionary change in the entire Fashion industry in a global terms has bid a farewell to the world at the age of 98! With his futuristic looks and pioneering approach to merchandise, he had upended the fashion in the 1960s and 70s.
His death was announced by France’s Fine Arts Academy on Twitter. Cardin’s family told Agence France-Presse he died in hospital in Neuilly, near Paris.
Cardin was well-known for his bold, space-age designs in the late 1950s. Well-regarded by the Parisian haute couture set, he went on to dress 60s luminaries such as Elizabeth Taylor, Brigitte Bardot and the Beatles, whose radical, collarless jackets – inspired by Cardin and worn on The Ed Sullivan Show – became the new standard for a generation still wearing their father’s suits.
Inspired by the jet age, Mr. Cardin’s futuristic silhouettes and use of experimental materials propelled him into the public consciousness in the 1960s, changing how people imagined the future. His designs of the era featured ellipses and circles, clothes made from vinyl and accessories molded of plexiglass. In an early ’60s episode of the Space Age cartoon “The Jetsons,” one character describes her dress as a “Pierre Martian original.”
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With about seven decades of massive, trailblazing work he has shook up the Fashion Industry.
Pietro Cardin was born near Treviso in Italy in 1922, the youngest of 11 children. His family fled Mussolini’s regime and moved to France when he was a child. Growing up in the French industrial town of Saint Étienne, it was hoped that Cardin would become an architect but his interest lay in fashion.
“Italian by birth, Pierre Cardin never forgot his origins while bringing unconditional love to France,” his family said. It’s thought he learned to be a tailor aged 17 working alongside the Red Cross.
Pierre Cardin, the inventive genius passed away!
Moving to Paris, he worked on the set of the film Beauty and the Beast with the poet, artist and director Jean Cocteau in 1947. Cocteau introduced him to Christian Dior, and by 1950 he had established his own label. He went on to open his own boutique, Eve, on Rue Faubourg Saint-Honoré and create his 1954 bubble dress – tight at the waist, loose at the thigh and narrow at the hem, and famously worn by Eva Perón.By 1959, in a career first for a French designer, he was showing ready-to-wear for women at the department store Printemps, shocking Paris’s fashion establishment, which had thus far managed to keep the everyday consumer away from couture.
Meantime, he also owned and restored Marquis de Sade’s castle in Provence, where he hosted concerts and opera performances. “Cardin has perfect pitch of the eye,” Architectural Digest said in a 2007 story about the restoration of the chateau, originally built in the 15th century.
In 1959, Cardin released a mass-produced ready-to-wear collection with the French department store Printemps. While common today, it was a bold move back then — one that got Cardin kicked out of the small syndicate of haute couture designers. But Cardin had his eye toward getting the world to know his name.
Through licensing and branding deals, the words “Pierre Cardin” have appeared on clothes, furniture, perfume, accessories, cars — even frying pans.
His death was mourned by many. Indeed, a great loss! May his soul rest in peace.