America’s sweetheart Selena Gomez launched her own makeup range in the name Rare beauty today. Soon after the launch, almost every product went out of stock. In the circumstance where many celebrities hence their own beauty range, the intentions of Selena is outstanding.
Rare Impact Is The Makeup Range By Selena Gomez: Watch
According to the website of rare impact, they specify the goals as “Supporting the mental health of our community, employees, and partners is core to everything we do. By celebrating our uniqueness and supporting each other, we aim to reduce the stigma associated with talking about mental health and to reduce feelings of loneliness”
The goal of the Rare Impact Fund is to raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities. From the first Rare Beauty product sold onward, one per cent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources.
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Prioritising mental health is the primary objective of the merchandise. Rare Beauty has also created the Rare Beauty Mental Health Council, composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact.
Members of the Rare Beauty Mental Health Council include Dr Marc Brackett of the Yale Center for Emotional Intelligence and author of the book, Permission to Feel, Dr Scott L. Rauch, MD, president and psychiatrist in chief for McLean Hospital, Dr Jane Delgado of the National Alliance for Hispanic Health, Elyse Fox, Founder and CEO of Sad Girls Club, Katrina Gay, National Director, Strategic Partnerships of NAMI, Justin Tranter, singer, songwriter and activist, Lindsay Peoples Wagner, Editor in Chief of Teen Vogue, Gretchen Rubin, bestselling author of The Happiness Project, Jennifer Cohen, VP Merchandising, Makeup at Sephora, and Kit Hayes, Global Social Impact at YouTube, with more members to be announced.
Website and the products received great appreciation and welcome around the globe.