Google says it will start paying some news publishers for their journalistic content, in a deal that could ease tensions between the internet search giant and the beleaguered news industry. The licensing agreements will start in three countries, and the company talk with publishers in six more, said Thursday in a blog post.
Google to News Publishers: Watch For More Details
The service will show stories from chosen publishers inside the news aggregation features, GoogleNews and Discover. Tech giant is talking to publishers another handful of countries and expects to add to its list in the coming months. The publishers with the first deals include Australian companies Schwartz Media, The Conversation and Solstice Media; Brazil’s Diarios Associados and A Gazeta; and Germany’s Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post.
Bender also said tech giant would soon begin paying publishers to allow readers free access to individual articles usually locked behind a paywall. “With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” Paul Hamra, managing director and publisher of two Australian papers owned by Solstice Media, said in a statement.
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The new product will be available on Google News and Discover. Google would also offer to pay for free access for users to read pay walled articles on a publisher’s site where available. For years, media organizations have criticized tech giant and other internet platforms for their treatment of news articles and grip on digital advertising.
Google’s new service will launch in Germany, Australia and Brazil, three countries where the company has faced competition complaints. In response, Google has taken several attempts to calm publishers.
The tech giant has been fighting the news industry’s demands for compensation for years, in a battle that has taken on more urgency as the coronavirus pandemic caused advertising revenue at publishers to collapse.