Brazilian footballer Neymar Jr. has finalized an endorsement deal with PUMA. 2 weeks after leaving from NIKE deal, Neymar Jr. signed off the long-time sponsor. PUMA, a German company, announced their new deal with Neymar Jr on Saturday. PUMA then wrote on Twitter “Welcome to the fam @neymarjr”.
Neymar Jr. “This will be my PUMA history”, “The King is back!”
Neymar made the announcement concrete by posting a story he wrote on his new sponsorship with PUMA. With emphasizing the new slogan “The King is Back”.
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He wrote “At the beginning of each new season, I take some time to think about my career and the choices I have made. I think about the dreams I had when I started this sport and the path that lies ahead. This will be a different season, a special season. For that reason I decided to write this text.
I am about to live a unique experience, a new challenge. I consider myself privileged to have had a life filled with unique experiences and wonderful challenges.
I grew up watching videos of great football legends such as Pele, Cruyff, Eusebio and Maradona… These were the kings of the pitch, the kings of my sport. And they had something in common- a love of the game, a drive to be the best version of themselves, and a spirit that united all.
It’s not always all about being the best or the greatest but instead, to inspire future generations. That is exactly what I have dreamy of for myself, to give all of me to football because football had given me everything I have. I want to do it my way, using my gift.
New challenges, new responsibilities, I understand that.
I wish to bring back the legacy that those athletes created on pitch. I want to help bring back moments from each of their football histories and the magic they gave in their classic leather boots – and through boots like those, leave behind my own legacy. They each played in PUMA, and each of them created their magic in The KING.
And so now, as I begin this new season, I want the KING to reign on the pitch and inspire generations as it has inspired mine and others!
To be in this project, associating myself to those Kings of football, through KING, it is a dream. For these reasons, from today onward, I have the honor to unite with the brand that helped the biggest legends of football become what they are.
Every time I lace my boots, my KING boots,I will do anything to achieve all of my dreams, honor my name and that of all those great ones that wore KING before me.
This will be my PUMA history. The KING is back! Neymar Jr.”